Case Study
Dr. Scott Wyndham asked Chelsea to serve as the 2025 Social Media Chair for the Avon Schools PAC. She began her role in late July, 2025.
2025 Avon Referendum
The initial Avon Schools operating referendum was approved by voters in 2018 with 55.43% of the vote.
Avon Schools chose to run the operating referendum renewal in 2025.
The PAC social media campaign launched in early August, 2025 on Facebook and Instagram.
Content was published at least once daily on PAC social media accounts over the course of the 90-day social media campaign
Over the course of the PAC’s 90-day social media campaign, Chelsea published 675 times across Facebook and Instagram
Those 675 social media posts received over 1.3 million views. Facebook content received 1.1 million views
PAC Facebook content received nearly 30,000 like, love, etc. reactions
PAC Facebook content received over 3,000 comments during the the 90-day campaign
PAC Facebook content was shared over 4,000 times from August to November
The Avon referendum renewal passed
with 64.58% of the vote.
That’s an increase of nearly 10 points compared to when the referendum initially passed in 2018.